Santiago Cuevas, Southwestern University

Professional Portfolio

Santiago
Cuevas

Business · Economics · Data Science · Golf · Entrepreneurship

I love to travel and play golf

Speaking at event Outdoor adventure Golf Travel Salió el Sol, Imagen TV

Instead of looking at a traditional resume, I invite you to really get to know me beyond paper. You will find the same information here, plus the story of who I truly am.

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Passion for learning and building

I graduated from Southwestern University with a B.A. in Business, heavy on economics and data science, and graduated Paideia with Distinction. I’ve studied and worked in three countries, and I’m a former NCAA DIII student‑athlete. I love golf, learning from people, and building things that matter.

I love to learn and solve problems. I’m a self‑starter: whether it’s running tournaments, consulting, or growing a venture, I give 100% to every project and job I'm passionate about, and I like to dress the part and show up ready. I’m fluent in English and Spanish, and I care about the people around me, especially my family, and I love to give back.

Santiago with Financial Times in London, St Paul's Cathedral in the background
3+ Countries of international experience
NCAA Play golf in college
EN · ES Bilingual
Self-starter and detail oriented
Teachable & always learning
Love finding solutions for problems
Golf driving range with teammates

Academic background

Business with a focus on economics and data, plus a semester in London studying economics and psychology.

Paidea with Distinction

Bachelor of Arts

Business · Economics · Data Science

Southwestern University

Graduated December 2025 (Early) · GPA 3.8

Study abroad

Economics & Psychology

London, UK

IES Abroad

August 2024 – December 2024 · GPA 4.0

Skills

Business & strategy

Market analysis, business case development, stakeholder communication, project management, Agile/Scrum.

Finance & operations

Financial modeling, budgeting, P&L tracking, reporting, expense management.

Data & technology

Excel, Tableau, Google Workspace, basic Java, CRM (HubSpot, Salesforce).

Communication & delivery

Executive presentations, cross-functional collaboration, client reporting, project coordination.

Companies I've worked or been involved with

From consulting and sports to finance and tech.

Professional experience

Completed

Project Management Intern

Skyhawks Sports Academy

Austin, Texas · January 2025 – August 2025

Skyhawks is a nationally recognized youth sports camp organization (founded 1979) that teaches life skills through sports, offering camps, clinics, and after-school programs for ages 4–14 across 11+ sports in North America and internationally.

Coordinated logistics and operations across multi-sport camps and after-school programs, ensuring timely execution and high engagement. Led planning across multiple sites, adapting to shifting priorities to meet program goals.

Completed

AI Consulting Intern

Financial Times (FT Strategies)

London, UK · August 2024 – December 2024

FT Strategies is the consulting arm of the Financial Times, a global leader in financial and business news. It provides expertise in digital transformation, customer engagement, and business strategy for organizations worldwide.

Contributed to a strategic consulting project (NSP partnered with Google) by driving process automation using AI agents and Custom GPTs, streamlining workflows and improving operational efficiency. Interviewed 10+ employees to map workflows and enhance cross-functional team dynamics. Delivered 25+ client sessions with prep and follow-up materials for seamless execution.

Completed

Golf Operations Intern

Texas Junior Golf Tour (TGJT)

Austin, Texas · May 2024 – July 2024

TGJT, founded in Austin in 1989, is one of the top three organizations for junior golf tournaments in Texas, helping young golfers achieve goals such as playing college golf.

Coordinated 8 junior tournaments, ensuring seamless organization and execution. Applied marketing and social media training to promote tournaments and players, boosting online engagement by 30%.

Completed

Finance Administrator Intern

Grupo Salinas

Mexico City, Mexico · June 2023 – August 2023

Grupo Salinas is one of Mexico’s largest conglomerates, with operations in media (TV Azteca), retail (Grupo Elektra), financial services (Banco Azteca), and telecommunications.

Audited golf course contracts for government compliance; identified discrepancies and proposed resolutions. Built a structured sales tracking tool, improving data transparency and marketing alignment. Integrated the ‘Golf Passport’ app to modernize digital presence and customer engagement.

Completed

Marketing Intern

Skyhawks Sports Academy

Round Rock, Texas · January 2023 – May 2023

Skyhawks Sports Academy delivers youth sports camps and after-school programs nationwide, teaching life skills through sports to over 1.75 million children across 25+ U.S. states.

Collaborated with the marketing team to execute strategies and campaigns. Created over 40 engaging social media posts, stories, and videos, resulting in a 35% increase in follower engagement.

Completed

Treasurer Assistant

Pi Kappa Alpha Fraternity

Georgetown, Texas · January 2023 – May 2023

Pi Kappa Alpha is a fraternity dedicated to developing men of integrity, intellect, and high moral character, with 220+ chapters internationally and values of Scholars, Leaders, Athletes, Gentlemen (SLAG).

Monitored and maintained financial records, including a $70,000 budget, investments, and expenditures. Organized 5 fundraising events, generating over $7,000 in revenue to support fraternity activities. Prepared and presented monthly financial reports to 60+ members, ensuring transparency and informed decision-making.

Completed

Athletic Student Worker

Southwestern University

Georgetown, Texas · 2023 – 2025

Southwestern University (NCAA Division III) competes in the Southern Collegiate Athletic Conference (SCAC), with 12 member institutions across Texas and neighboring states.

Work alongside the Athletics Manager to support all operations for the university’s teams. Assist with logistics, equipment, and day-to-day needs for athletes and staff. Help organize and run SCAC conference championships and other athletic events, ensuring smooth execution and strong support for the program.

Completed

Resident Advisor (RA)

Southwestern University

Georgetown, Texas · 2022 – 2023

Southwestern University is a liberal arts institution in Georgetown, Texas, and a member of the SCAC.

Led and supported freshman residence halls as a peer leader. Built an inclusive community through programs and one-on-one contact with residents. Served as first point of contact for academic, personal, and social concerns; mediated conflicts and connected students to campus resources. Enforced residence policies and responded to emergencies while supporting a smooth transition to college life.

Completed

Accounting Intern

MG Consultas

Mexico City, Mexico · June 2022 – August 2022

MG Consultas is an accounting and tax advisory firm (asesoría contable y fiscal) serving individuals and businesses.

Gained hands-on experience with balance sheets, income statements, and the Mexican tax code. Reviewed receipts and supported the accounting team for small and medium-sized business (SMB) clients, contributing to accurate financial record-keeping and reporting.

Other experience

Completed

Dell Sales Academy Trainee

Dell Technologies

United States · April 2024 – December 2024

Dell Technologies is a global leader in PCs, servers, storage, and enterprise solutions, serving customers in over 180 countries.

Selected for the 8-month program focused on leadership and business skills, with exposure to Dell leaders and industry insights. Collaborated with peers on projects and developed advanced sales and management techniques. Gained hands-on experience in prospecting, account management, and client engagement.

Completed

Battle of the Brains 2025: Case Competition Team Member

National case challenge

Austin, Texas · October 2025

Competed in an intensive 24-hour national case challenge focused on developing an AI-driven sustainability solution for a corporate partner. Delivered a strategic, data-backed proposal alongside a multidisciplinary team. Engaged with recruiters and industry leaders from Dell, eBay, Home Depot, Capital One, and Thrivent.

Internship blog: santiagocuevasinternship.blogspot.com

Organizations & honors

Leadership, community, and professional development across campus and beyond.

Southwestern Pirates

NCAA Division III Men’s Golf Team

Southwestern University · 2022 – 2025. SCAC Academic Honor Roll (2023, 2024, 2025).

Student Foundation (STUFO)

Student Foundation

Involvement in university support areas: Alumni and Parent Relations, University Events, Gift Programs, Student Activities, and public relations. Representing the University to trustees, alumni, parents, and other constituents.

Southwestern Business Club (SBC)

Southwestern Business Club (SBC)

Preparing students for the professional world through community and high-impact experiences. Vision: innovative events, field trips to alumni, and collaborations with organizations nationwide.

SU Economics Society

Economics Society

Focus on money management, networking, and economic trends. Guest speakers, extracurricular activities, and investment learning for financial decision-making.

Southwestern University

SOAR Professional Development Conference

One of the top sophomores chosen for this competitive program at Southwestern University (2023), focused on advanced business and life skills through workshops, seminars, and mentorship.

Moments & highlights

Golf team portrait with driver
Southwestern Pirates golf photo day.
Golf tournament with Ale Tosti and Damian Fuentes
Golf tournament with Ale Tosti (PGA Tour) and Damian Fuentes playing my event.
SOAR Summit welcome sign
SOAR Summit welcome with fellow student leader.
Economics Society group with speaker
Economics Society event with guest speaker Kevin Peesker, retired Microsoft Canada President.
Business Club dinner
Board of Trustees lunch.
Business Club year in review
Business Club year in review with executive team.
Lunch with mentor
Lunch and mentorship conversation with Mr. Raben, retired Military Intelligence Officer.
Conference group photo
Leader conference in Dallas, TX.
First day at the Financial Times in London
First day at the Financial Times in London as AI consulting intern.
Graduation with mentor
Mentor and friend Steve, retired Goodwill CEO, at graduation.
Graduation day with fraternity brothers
Graduation day · December 2025.
Alejandro Barrios and Sergio Basañez at golf event
Alejandro Barrios and Sergio Basañez, top Mexico business owners with a brand backed by Shark Tank investment.
Lunch with Jorge Cuervo while working at Grupo Salinas
Lunch with Jorge Cuervo, President of Universidad de la Libertad, while working at Grupo Salinas.
Helping set up a TJGT golf tournament in San Antonio
Helping set up a golf tournament in San Antonio with TJGT.
Speaking with Oso Trava about career advice
Speaking with Oso Trava about career advice, one of Mexico’s top business owners and a shark on Shark Tank Mexico.

Ventures & impact

Chanks Golf

Founded and scaled a golf tournament foundation to fund my university education, delivering high-impact events across Mexico with PGA TOUR players, NASCAR drivers, soccer players, and TV personalities supporting the project.

  • Secured $300,000+ USD in sponsorship from Adidas, TaylorMade, BMW, PXG, Kawasaki, CF Moto, and PPG.
  • Generated average revenue of $25,000 per tournament with profits exceeding $13,000 per event.
  • Combined golf, entrepreneurship, and purpose, raising funds for university and building community.
  • Donated part of the profits to support people experiencing homelessness, building a tradition of preparing food and giving clothes after each tournament.
🤖

AI & Website Side Hustle

I love helping people and small businesses understand and use AI, especially tools like Claude, to work smarter, save time, and make better decisions.

  • Implement AI workflows in day-to-day operations (customer communication, content, basic automations, and reporting).
  • Teach non-technical teams how to prompt and think with AI so they feel confident instead of overwhelmed.
  • Build clean, modern websites for businesses, including this portfolio, that clearly tell their story and connect with customers.
  • Help founders experiment with AI ideas fast, from concept to first prototype, so they can test what really works.
Higgsfield logo Cursor logo Gemini logo Anthropic logo OpenAI logo

Over You

Co-created with a business partner a clothing brand that sold out its first drop and is rapidly growing in the Mexican market.

Partnered with well-known DJs and influencers to promote the brand, giving me hands-on experience in negotiation, collaboration, and financial forecasting for campaigns and collection drops.

RS Textiless

Launched a sourcing venture to solve a common problem for new brands: finding trustworthy apparel suppliers without wasting time or money or getting scammed. Through a large global network of factories and vendors, RS Textiless helps clients turn ideas into real products with fair pricing, clear communication, and a streamlined, low-friction process.

Features & recognition

Imagen TV · Salió el Sol

Interview on one of Mexico’s leading media channels

Honored to share my story on one of Mexico’s leading media channels, Imagen TV. I recently had the opportunity to be interviewed on Salió el Sol, where I spoke about my journey combining golf, entrepreneurship, and purpose. From gaining international experience in three countries to organizing golf tournaments across Mexico, I’ve found a unique way to turn my passion into impactful events. One of the most meaningful aspects has been raising funds for my university through these tournaments, blending sports, community, and education. Grateful for the platform to inspire others to follow their passion and create purpose-driven projects.

Watch video →
Caliente TV · Summer 2024

Encouraging young entrepreneurs through golf

In the summer of 2024, I had the opportunity to be featured in an interview on Caliente TV, one of Mexico’s most popular sports programs. The conversation focused on the work being done to encourage young entrepreneurs through golf tournaments, which have become a platform for networking and collaboration among participants from different states. The interview also touched on how the initiative started at a young age and the progress that has been made since then.

Watch video →
Southwestern University

Video: Aces Texas Junior Golf

During the summer while working with TJGT, I had the chance to be highlighted by Southwestern University, where I shared my story to inspire younger generations preparing to enter college. I emphasized the importance of taking advantage of internships and the unique opportunities available to students, as being a student often opens doors and creates opportunities that might not be as accessible later on.

Full article →
Southwestern University · 2023

Internship at one of Mexico City’s largest firms

During the summer of 2023, while interning at one of the largest firms in Mexico City, I had the honor of being featured in an article by Southwestern University. The piece highlighted my experience and the invaluable opportunity I had to learn from top executives in the industry. It was a rewarding experience that offered great insight into the professional world and the chance to develop key skills.

Read article →
CUAM Morelos

Excellence Scholarship at Southwestern University

I had the opportunity to create a video for CUAM Morelos, where I highlighted my achievement of earning an Excellence Scholarship at Southwestern University. In the video, I discussed the importance of pursuing education in the United States for those aspiring to have a professional golf career, emphasizing how academic opportunities can play a crucial role in achieving success both on and off the course.

Full video →

Contact

I am always open to have a conversation, whether it is about professional development, new opportunities, business, AI, or golf, and I enjoy meeting people who are building meaningful projects.